NESTLÉ US
NESTLÉ US
@NestléUSA
Role: Sr. Creative Strategist, Art Director, Motion & Graphic Designer, Content Curation
Sharing Nestlé’s many stories on TikTok, Instagram, LinkedIn, and Facebook by pitching and executing digital content that illustrates how the brand is making an impact though innovation that enhances people’s lives.
TikTok Creators CAMPAIGN
Role: Sr. Creative Strategist, Art Director, Motion & Graphic Designer
To better connect with Millennials and Gen Z, Nestlé introduced its first multi-influencer campaign that was designed to shift the brand’s image from a traditional household name to being a leader in food innovation.
We invited creators @foodloversdiary and @chilipeppercooks into Nestlé’s headquarters for a behind-the-scenes tour, showcasing the innovation spaces, and giving them the opportunity to develop their own recipes in the test kitchens while using Nestlé products. This format blended transparency, creativity, and relevance, helping audiences see Nestlé in a new, fresh way.
I brought the campaign to life from end to end by collaborating to identify and approve the right creators, developing the storyline and scripts, scouting film locations, and overseeing edits and the distribution strategy.
The results surpassed expectations—earning 11.9M+ views on TikTok, becoming some of the most-viewed content for the brand.
You can watch them here:
Emily’s Office Tour
Emily’s Throwback Dinner Party
Shihan’s Spicy Taste Test
Shihan’s Breakfast Pizza Recipe
Earth Month
Role: Sr. Creative Strategist, Art Director, Motion & Graphic Designer
Nestlé is a global leader in the food & beverage industry that is committed to making a positive impact on the planet and driving sustainable practices across the business. To address Nestlé’s sustainability initiatives and progress, we created an “Ask an Expert” video series that incorporated social media features and trends, like “ask a question” and “reply with video.”
Our sustainability experts delivered and walked through the concrete actions that Nestlé is taking. The video campaign drove 6.2M impressions and 3.9M video views, surpassing previous Earth Month performances.
