VOLKSWAGEN USA
VOLKSWAGEN USA
VW TAOS REVEAL
Role: Sr. Creative Strategist, Sr. Graphic Designer, Content Curation
In 2021, VW is launching the all-new SUV Taos to serve as an alternative entry-level brand vehicle. To support the launch, the VW social team was tasked to create a plan to reveal the SUV and begin nameplate recognition as VW continues to become known as an SUV brand.
I worked on a distribution plan surrounding the reveal, image selects and looping videos for galleries and social posts, and VW employees amplification assets that featured the new model and its features.
The Taos reveal Facebook gallery achieved one of the most engaged social posts of 2020.
Astrology
Role: Sr. Graphic Designer, Illustrator
Astrology has become an extremely trending topic on social media. To take advantage of this trend, the VW social team worked with cross-functional partners to assign VW models to a corresponding star sign that best describes the vehicle’s features.
I created semi-realistic illustrations of the VW models and designed the layouts for each social post.
These posts were received positively by the VW audience and surpassed benchmarks for shares engagement.
@vwusa
Sharing Volkswagen’s brand and community enthusiasts’ stories on TikTok, Instagram, Twitter, and Facebook by pitching, executing, and sourcing digital content that illustrates how the brand is making an impact with innovation and cutting-edge design.
