ABERCROMBIE & FITCH
ABERCROMBIE & FITCH
DO LIFE IN ABERCROMBIE
Role: Sr. Graphic Designer, Motion & Video Editor
Do Life in Abercrombie was a year long campaign for Abercrombie & Fitch which utilized UGC content along with brand photography and video clips.
I conceptualized and designed the graphic, photo, and video layouts for the Do Life web page. I was also tasked to create video content from photography and mobile video clips which was used on the site and on sponsored/organic social media.
ULTRA SEASON
Role: Graphic Designer, Motion & Video Editor
Ultra Season was the 2018 Holiday campaign that featured the Ultra Puffers and Parkas. Ultra Season utilized on-trend photography and motion/video treatments, social media influencers at the NYC Ultra Party, and user generated content.
I conceptualized and designed the campaign logos, photo treatments and layouts, various A&F web pages for the product categories, and sponsored and organic social content that created a cohesive experience to the website and retail stores.
DO IT IN DENIM
Role: Art Director, Graphic Designer, Motion & Video Editor
Do It In Denim is Abercrombie & Fitch’s Fall 2018 denim campaign that was strongly driven by utilizing motion/video content, on-trend photography treatments, social media influencers, and UGC content.
I conceptualized and designed the campaign logo, photo treatments and layouts, designed the Do It In Denim webpage, digital collateral, and sponsored and organic social content that created a cohesive experience to the website and retail stores.
