ABERCROMBIE & FITCH
ABERCROMBIE & FITCH
LONG STORY SHORT
Role: Art Director, Sr. Graphic Designer, Motion & Video Editor
Long Story Short was the 2019 Spring campaign for Abercrombie & Fitch that featured the men’s and women’s bottoms. Long Story Short utilized on-trend photography and motion/video treatments that were heavily used throughout the paid media and digital creative.
I conceptualized and designed the graphic, photo and video layouts, various A&F web pages for product categories, and paid social content that created a cohesive experience from the phone to the website and retail stores.
TOP PRIORITIES
Role: Graphic Designer, Motion & Video Editor
Top Priorities was the 2019 Spring campaign for Abercrombie & Fitch that featured men’s and women’s tops. Top Priorities utilized on-trend photography and motion/video treatments that were heavily used throughout the paid media and digital creative.
I conceptualized and designed the graphic, photo and video layouts, emails, various A&F web pages for product categories, and paid social content that created a cohesive experience from the phone to the website and retail stores.
DRESSTINATION
Role: Art Director, Graphic Designer, Motion & Video Editor
Dresstination was a campaign for Abercrombie & Fitch that featured all women’s dresses, jumpsuits, and rompers. The creative utilized limited on-location & ecomm studio photography and graphic & motion/video treatments.
I designed elevated graphics, photo and video layouts for social content and the A&F website to create a cohesive experience for the customer journey.
