UNDER ARMOUR
UNDER ARMOUR
NORTH AMERICA FACTORY STORES
Role: Art Director & Graphic Designer
Lead designer for in-store concepts, art direction on photoshoots, overseeing to final production and execution for the footwear campaign and seasonal product stories for Men's, Women's and Youth lines.
The marketing included emails, window graphics, footwear wall fabrics, POP signage, fixture endcaps, in-wall graphics, and table signage that integrated authentic customer reviews.
BANDIT 3
Role: Graphic Designer
Led the retail design direction and executed multiple-tier design systems for the Under Armour Bandit 3 footwear campaign that lived in all Under Armour Brand House stores.
Marketing included: footwear wall magnets, jumbotron displays, footwear endcaps, in-wall graphics, and footwear pedestals that integrated the footwear storytelling and tech points.
BUY THESE CAMPAIGN
Role: Art Director, Graphic Designer, Production Designer
Lead designer for the reoccurring "Buy These" footwear campaigns that was a requested special project by Under Armour CEO Kevin Plank. This campaign showcases the current season's best shoe and is displayed in footwear walls and the Footwear Theaters at all Under Armour Brand Houses.
I designed the hero key art and the marketing of UA Speedform Slingshot, UA Charged Bandit 2, UA Speedform Slingride, and UA Shift.
ECLIPSE SPORTS BRA
Role: Art Director & Graphic Designer
The UA Eclipse sports bra is one of the highest rated and popular bras that Under Armour carries. I was asked to create an engaging email surrounding this product while integrating authentic customer reviews.
This email performed higher than other bra marketing emails, with a 11% open rate (average), 6.85% click thru rate (above average) and 1.75% conversion. This email generated $20k through ecomm channels.
