Do It In Denim is Abercrombie & Fitch’s Fall 2018 jeans campaign that was strongly driven by utilizing motion/video content, on-trend photography treatments, social media influencers, and UGC content.
I conceptualized and designed the campaign logo, photo treatments and layouts, designed the Do It In Denim webpage, digital collateral, and sponsored and organic social content that created a cohesive experience to the website and retail stores.
