Top Priorities is the 2019 Spring campaign for Abercrombie & Fitch featured the men’s and women’s shirts, tees, and hoodies. Top Priorities utilized on-trend photography and motion/video treatments that were heavily used throughout the paid media and digital creative.
I conceptualized and designed the graphic, photo and video layouts, emails, various A&F web pages for product categories, and sponsored and organic social content that created a cohesive experience from the phone to the website and retail stores.
