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A&F Ultra Season

Ultra Season is the 2018 Holiday campaign for Abercrombie & Fitch featured the Ultra Puffers and Parkas. Ultra Season utilized on-trend photography and motion/video treatments, social media influencers at the NYC Ultra Party, and user generated content.

I conceptualized and designed the campaign logos, photo treatments and layouts, various A&F web pages for the product categories, and sponsored and organic social content that created a cohesive experience to the website and retail stores.

Brand: Abercrombie & Fitch
Role: Designer, Motion & Video Editor
Project Date: 2018

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