Ultra Season is the 2018 Holiday campaign for Abercrombie & Fitch featured the Ultra Puffers and Parkas. Ultra Season utilized on-trend photography and motion/video treatments, social media influencers at the NYC Ultra Party, and user generated content.
I conceptualized and designed the campaign logos, photo treatments and layouts, various A&F web pages for the product categories, and sponsored and organic social content that created a cohesive experience to the website and retail stores.