In 2021, VW is launching the all-new SUV Taos to serve as an alternative entry-level brand vehicle. To support the launch, the VW social team was tasked to create a plan to reveal the SUV and begin nameplate recognition as VW continues to become known as an SUV brand.
I worked on a distribution plan surrounding the reveal, image selects and looping videos for galleries and social posts, and VW employees amplification assets.
The Taos reveal Facebook gallery achieved one of the most engaged social posts of 2020.
